2010
The Worthiness Era
As some of you know, Laurie Bassi, Larry Costello, and I have been working on a book over the past year. The book explores the new imperative for companies to behave in a way that’s “worthy” of the loyalty of its employees and customers. Current forces and trends (economic, social, political) are combining to drive organizations in the direction of worthiness – converting zero-sum transactions into win-win transactions. For this reason, we believe that the companies that survive and thrive in the coming decades will increasingly be “worthy organizations.”
After spending significant time doing research, we’ve now moved into the writing phase. Since its inception, the book has expanded, both in scope and in authorship. Reflecting the expanded scope, the new working title has changed from The Worthy Organization to (currently) The Worthiness Era. (Sometimes it seems we spend as much time on the book’s title as we do on the rest of the contents combined!)
Along the way, we were delighted to discover a kindred spirit in Ed Frauenheim, who’s come aboard as a co-author of the book. Ed is currently Senior Writer at Workforce Management magazine, where he covers people management and business strategy. A veteran journalist, Ed has 15 years of experience writing about topics including technology, business, and education.
In the weeks and months ahead, we’re looking forward to using the new McBassi blog both to keep you posted on the book’s progress and also as a sounding board for some of the book ideas that we’re currently bouncing around among ourselves. So please feel free to use the comments feature to share your thoughts.
Tagged worthiness