Mar 22
2010
2010
What’s different about most admired companies?
Fortune columnist Geoff Colvin explores what distinguishes “most admired” companies from their competitors.
His conclusion? “They actually believe what every company proclaims about people being their most important asset,” displaying a greater long-term focus than other companies.
Over the last two years, according to Colvin, companies at the top of the list were significantly less likely to have laid people off and less likely to have frozen hiring (or pay) than their competitors. They were also much more likely to have branded themselves as employers, not just as marketers to consumers.