2012
Big data: coming soon to a company near you
Dennis Berman of the Wall Street Journal (subscription required) explores the rise of “big data” or analytics, observing that it’s already making significant inroads in the business world and represents an even more important trend than iPads or IPOs. It will “push adaptation and business cycles even faster than they are today.”
While the increased use of analytics has implications across all aspects of an organization’s work, perhaps nowhere is its potential impact greater than on the people side of the business. For example, simply identifying those aspects of employees’ work environment that are most important in driving customer service success (or other key business outcomes) can have major bottom line consequences.
Although some companies are already quite advanced in this realm, we’re still in the early days of this new world, so there’s still time for forward-thinking corporate leaders to catch the analytics train.