McBassi Home
 
  • Jul 09
    2010

    The importance of reciprocity

    posted by Laurie Bassi

    Laurie Bassi

    Southwest Airlines and United Airlines provide a stark contrast on how companies pursue (or don’t pursue) the principle of reciprocity with their employees and customers.

    posted in good company, our book

  • May 05
    2010

    Corporate malfeasance

    posted by Laurie Bassi

    Laurie Bassi

    Laurie Bassi explores the discussion of whether a “corporate death penalty” is merited in response to the extremely harmful behavior of some companies.

    posted in our book

  • Apr 29
    2010

    Six Attributes of Companies Worthy of Your Business

    posted by Laurie Bassi

    Laurie Bassi

    Exploration of six attributes that companies need to develop in order to thrive in the future – which are also attributes that make them good companies with which to do business.

    posted in our book, transparency, worthiness

  • Apr 06
    2010

    Unleashing human capability

    posted by Laurie Bassi

    Laurie Bassi

    Laurie Bassi explores two very different organizations that are both seeking to “unleash human capability.”

    posted in our book

  • Feb 26
    2010

    Good Company – Chapter 1 available

    posted by Dan McMurrer

    Dan McMurrer

    Chapter 1 of our new book (entitled Good Company) is now available for download. Please let us know what you think!

    posted in our book, worthiness

  • Feb 22
    2010

    Ranking companies’ worthiness

    posted by Dan McMurrer

    Dan McMurrer

    As part of our work on The Worthiness Era, we’re developing a quantitative “Worthiness Ranking” system which we expect to apply to every firm in the Fortune 100.

    posted in our book, worthiness

  • Feb 17
    2010

    The Worthiness Era

    posted by Dan McMurrer

    Dan McMurrer

    Our new book explores the new imperative for companies to behave in a way that’s “worthy” of the loyalty of its employees and customers.

    posted in our book