2013
McBassi CEO Laurie Bassi to speak at 2013 i4cp conference
Dr. Laurie Bassi, the CEO of McBassi and chair of the SHRM HR metrics standards committee, will speak at the i4cp 2013 Annual Conference in Scottsdale, Arizona, March 18 – 21, 2013.
Laurie will speak on “HR Standards: Updates, Controversies, and Next Steps.”
Two significant HR standards-setting initiatives are underway – one under the auspices of SHRM and the second by the Center for Talent Reporting. Laurie led the most controversial among these efforts – an attempt to create Guidelines for Reporting on HC Metrics to Investors – and will discuss both these broad-based initiatives, as well as why the Investor Metrics standard has been withdrawn and what this means going forward.
2013
Join us for upcoming webinar on Good Seller
Join Laurie Bassi and Bob Sherlock for our January 2013 webinar “Good Seller = Great Performance.”
We know from the research behind Good Company that being a Good Seller pays off. Companies that systematically do the right thing as sellers achieve greater financial success. That’s because the good opinion of your company’s key constituencies – especially customers and prospect – matters a great deal to enterprise value.
But what if your company isn’t yet performing as well as you’d like in this area? How can you affect how customers and prospects feel about your company?
In this brief, focused webinar, McBassi CEO Laurie Bassi, teams up with strategic marketer Bob Sherlock to review how to assess where you are and build greater Brand Preference for your company:
- A simple framework for assessing your current degree of brand strength, and for building on that foundation
- How to get customers and prospects to recognize the Worthiness your company already exhibits
- Moves you can make to better stand out in your marketplace
Date and time: Tuesday, January 29, 2013, 11:00 am to 12:00 noon EST.
Space is limited – register today!
2012
McBassi, KnowledgeAdvisors partnership announced
I’m delighted to report that earlier today, McBassi and KnowledgeAdvisors announced our partnership: full details available here.
2012
Good Company wins award
Exciting news: we’ve just received word that Choice Magazine, the official publication of the Association of College and Research Libraries, has selected Good Company as one of the winners of its Outstanding Academic Title award.
2012
Replay of “How to Get to Good” webinar now available
If you missed last week’s webinar by Laurie Bassi and JJ Jordan (“Good Company = Great Performance: How to ‘Get to Good’”), the recording is now available for download so you can watch at your leisure.
Just click here to download the Windows Media file from our Dropbox location.