Two-thirds of employees believe that company culture is very important to the success of their organizations, according to a recent Work Watch survey by Randstad of over 1,000 employed adults.
Over one-third of employees believe culture has its greatest impact on employee morale, followed by 22 percent who said its greatest effect is on employee productivity.
The five most critical components of culture?
- Employee attitudes (selected by 69% of respondents)
- Effective management (64%)
- Strong trust relationships (57%)
- Customer focus (55%)
- High accountability standards (50%)
Organizations that are serious about improving results – including employee productivity – also need to be serious about measuring culture (especially in light of the fact that three-fifths of respondents said their company culture had been negatively affected by recent economic events).
Traditional employee engagement surveys are insufficient for this purpose, as too often they don’t include important elements of culture such as accountability, customer focus, and trust. A more comprehensive human capital survey is needed to more broadly capture the elements that make up culture.
The answer is YES, according to Ante Glavas, a professor at the University of Notre Dame. He’s leading a research project called “Business for the Greater Good.”
The project has found that “sustainability’s greatest impact is on employees who work for green companies,” with productivity rates in such companies up to 40 percent higher due to more profitably engaged employees (even if what they’re doing is shoveling manure at “green” dairies).
More engaged, more productive, and more sustainable. Who couldn’t get behind that?
Finding the “sweet spot” – the intersection between more profitable and more enlightened management and development of people – is work worth doing. It’s what we’re doing every day with our clients.