MCBASSI & COMPANY

3 Meta-Trends to Harness in 2014

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As 2013 draws to a close, the economies of most of the developed world continue to recover from the Great Recession at a painfully slow pace.  But a convergence of three meta-trends is laying the foundation for a brighter future:

1.  Sustainability is becoming mainstream.  After decades of operating at the periphery of corporate operations, sustainability is increasingly seen as a  source of competitive advantage.   As a result, it is now receiving an unprecedented level of attention from Boards of Directors.

2.  Corporations are increasingly naked.  Although there is a lot of kicking and screaming, corporate transparency is on the rise.  “Technology-fueled people power“, combined with initiatives that are underway to force greater transparency, are chipping away at corporate secrecy and beginning to usher in a new era of more open corporate behavior and decision-making.

3.  Human potential is being unleashed.  There are (at least) three aspects to this:

  • MOOCs (Massive Open Online Courses) are making learning available to anyone with internet access
  • “ObamaCare” is making health care more accessible in the United States, thereby reducing people’s need to stay at jobs just for the health insurance
  • The increasingly diverse generational mix of the workforce fosters a fertile environment for innovation (even as it simultaneously creates new managerial challenges)

Separately, but especially together, these trends create tremendous opportunities on the “people side” of the business for those organizations understanding and embracing these forces, and put them to work to create sustainable competitive advantage.

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Ranking companies’ worthiness

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As part of our work on The Worthiness Era, we’re developing a quantitative “Worthiness Ranking” system which we expect to apply to every firm in the Fortune 100 (this will allow us to “name names” among our largest corporations, both positively and negatively). 

In calculating this score, we’ll evaluate each company’s behavior in five different realms:

  • Employer
  • Customer focus
  • Sustainability
  • Absence of greed
  • Contribution

Whenever possible, we’re planning to use publicly-available information as the source for each of the five indicators that combine to yield a company’s “Worthiness” score. 

In future blog entries, we’ll explore some of the details of each of the five indicators.  (In the meantime, let us know if it looks like we’ve missed any major categories.)