MCBASSI & COMPANY

A license to grow (or not)

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I recently had the good fortune to interview Sandy Ogg, the SVP of HR at Unilever.

(With three co-authors, I am writing a book called The Worthiness Era – or some such title.  Hence my interview with Sandy.  And more on the book in future blog entries.)

Here’s what Sandy said that I love:

“Companies are either going to get a license to grow, or not.” 

Sandy’s saying that with the increased transparency under which all companies operate, it is harder and harder to get away with dirty tricks and less-than-worthy behaviors.  Therefore, consumers are increasingly in a position of power – they can issue (or not issue) a “license to grow” based on what they know about a company.

The future in Sandy’s view (and mine) belongs to worthy companies.  I think Unilever is one of them.  Take a look at their web site – I especially love the work they’re doing with women in Africa.