KnowledgeAdvisors Announces Partnership with Human Capital Analytics Experts McBassi & Company,” December 2012.

Good Company wins 2012 GOLD Nautilus Award, June 2012.


Give Your Money to the Best Companies,” Fox News Chicago, September 2011.

Fixing Broken Bosses,” KUSA News, Denver, September 2011.


2014 Good Company Index Report,”, September 2014.

Coffee on the GO with Laurie Bassi,” GO Magazine, August 2014.

Long View: Profile of Laurie Bassi,” T&D Magazine, June 2013.

Interview with Laurie Bassi,” Forbes Korea, March 2013 (in Korean).

2012 Good Company Index: It (Still) Pays to Be Good,”, September 2012.

Why It Pays to Work for A Good Company,” CBS MoneyWatch, August 2011.

Ride Decency to Profit,” Investors Business Daily, August 2011.

Measured Response,” CFO Magazine, June 2011.

Does employee engagement really drive productivity?Financial Post, May 26, 2010.

“Training Investment as a Driver of Stock Prices,” Training & Development in Australia, October 2010.

“Toward A Human Capital Measurement Methodology,” Advances in Developing Human Resources, Volume 10, Number 6, December 2008.

Australia Human Resources Magazine, January 2007, “Investing in People: Convincing the CFO

Measuring the value of HR: American Standard is taking big strides in showing the connection between good HR and a healthy bottom line” HR Magazine, December 1, 2006.

HR Monthly, November 2006, “Hard Data: An Interview with Laurie Bassi

Forbes, April 25, 2005, “Blame the Accountants”

Human Capital Institute, February 2005, “Investing in People Who Invest in People

Human Resource Executive, February 2005, “The Capital Idea”

HR Magazine, January 2005, “Blind Investment

The Sunday Nation (Bangkok, Thailand), July 2004, “People are assets not costs

Training Magazine, August 2002, “Measuring Corporate Smarts

Training & Development Magazine, April 2002, “Above the Bottom Line

New York Times, March 2002, “Within Companies, Too, Education Proves Its Value”