Good Company

Resources for you to explore

In 2011, Berrett-Koehler published Good Company: Business Success in the Worthiness Era, by Laurie Bassi, Ed Frauenheim, and Dan McMurrer, with Larry Costello. The book was a ground-breaking exploration of the relationship between a company’s behavior and its financial performance.

It used both stories and rigorous quantitative analysis of publicly-available data in its assessment, concluding that companies that behave as good employers, good sellers, and good stewards (of the environment and community) do indeed perform better financially.

This page includes a variety of resources and archived items related to the book and its research.


Our book: Good Company: Business Success in the Worthiness Era

Assess Your Company: Is it a Good Company?

Animation of the story of Good Company

Laboring to Stay Ahead: Better Behavior Leading to Success for Businesses

Laurie Bassi (speaker video)


What can McBassi do for your business?