Why Choose McBassi

Nine reasons you want McBassi for your surveys and analytics

Save Time

Let us do the hard work for you. We have vast experience with analytics, including well-honed methodologies, survey content, quick and efficient online surveys, and reports that are focused on key, actionable insights.

Analytics for Associations

We offer customized research and survey services specifically for associations. As independent external experts, our insights carry significant weight, enabling you to speak authoritatively on behalf of your members.

Customized To Your Needs

We offer maximum flexibility – customized analytics services are always designed specifically to meet the unique needs of your organization. We also have a standard survey available for easy deployment if that’s what you’re seeking.

Save Money

We’ve consciously chosen to be a small, lean company with low overhead. This enables us to offer you high-quality service and world-class analytics at a competitive price.

A “Smarter” Survey

Our employee surveys have analytics built in.  They tap the wisdom of your workforce, focusing on engagement as well as a wide range of other people-related elements that drive your organization’s ability to meet its business goals.

Quick, Fair Pricing

We price all our work fairly.  If you’re looking for customized analytics or a large enterprise survey, we can typically get you a quote within 24 hours. We also offer a fixed-fee employee survey for smaller businesses.

Great Customer Service

We treat all clients – large and small – the same way.  We’re respectful, responsive, flexible – and fun.  We always try to find a way to say “yes” to requests from our clients.

Actionable Insights – Not Data Dumps

We’ve developed easy-to-understand, intuitive visual reports. As part of our standard package, we also provide an executive-level report that speaks the language of the boardroom.

Work Directly With Our “A Team”

No need to worry that you’ll be handed off to a junior staff member: all our clients work directly with McBassi principals Laurie Bassi and Dan McMurrer.


What can McBassi do for your business?