The Analytics Experts

Leading the way since 2001


Why Choose McBassi

Make all that data work for you

Forward-thinking executives can improve their organizations by analyzing their vast quantities of data to find better solutions. But who has the time or expertise for that?

We do.

Our Expertise


Since 2001, we’ve devoted thousands of hours and days to designing and executing customized data projects with clients of all sizes, across all industries.


Dan is an experienced, clever, creative, and careful analyst who loves diving into data, from the simplest to the most complex.


Laurie is an internationally-recognized leader and coach on analytics, corporate reporting, and human capital measurement.


We’ve written books, articles for publications such as the Harvard Business Review, and numerous white papers and self-assessments to help executives and organizations get started in analytics.



years of leadership in analytics


units of data analyzed


continents where we have clients


corners cut

How does McBassi work?

  • McBassi prioritizes quality over quantity.  We decided to keep our company small to provide the best service possible. All clients have full access to Laurie and Dan.
  • We have a broad range of experience working with different organizations, from tiny nonprofits and schools to trade associations, government agencies, and Fortune 500 companies.
  • We do things the right way and love what we do.  Passion combined with fair play will win the race in the 21st century.  Check out our book Good Company for more details.

What can McBassi do for your business?