The People Analytics Experts

Leading the way since 2001


Why Choose McBassi

Operate in the Sweet Spot

McBassi helps forward-thinking executives manage employees in the “sweet spot” –
by driving better business results through improved work environments

What Is McBassi all about?

  • McBassi is small.  We made that decision many years ago, and we’re proud of what that means about the quality of service we can offer. All clients have full access to Laurie and Dan.
  • We believe in doing things the right way.  As a side benefit, this is the way to win the race in the 21st century.  Check out our book Good Company for more details.
  • We love the work we do.  We take great care to price projects affordably for our clients, enabling us to work with a broad range of organizations, from tiny non-profits to Fortune 500 companies.
  • We have a strategic alliance with Beyond360, a breakthrough employee engagement technology platform, that provides an additional option to help our clients and their employees to thrive and prosper.


years of leadership in people analytics


units of data analyzed


continents where we have clients


corners cut

Our Expertise


Since 2001, we’ve devoted countless hours and days engaged in designing and executing analytics and survey projects with clients of all sizes, across all industries.


Dan is an experienced, clever, creative, and careful analyst who loves diving into any people data, from the simplest to the most complex.


Laurie is an internationally-recognized thought leader and coach on analytics, corporate reporting, and human capital measurement.


We’ve authored two books on analytics and business success, two articles in the Harvard Business Review, and have numerous other articles, white papers, and self-assessments we make freely available to help executives and organizations get started in analytics.


What can McBassi do for your business?