Make the most of your data


From employee surveys to analytics to association research, when you work with McBassi,
you always work directly with our two principals, Dr. Laurie Bassi and Dan McMurrer.

Insightful information and analysis are critical to success in today’s economy. Let McBassi help you discover valuable, actionable insights.

EMPLOYERS: Get McBassi’s experts to conduct your surveys and analyze your data and you will receive customized reports that will help improve your diversity, equity, and inclusion (DEI), enhance employee engagement, reduce turnover, and more.

ASSOCIATIONS: To support your members and boost your credibility, get customized research and analytics, including surveys, information gathering, benchmarking, state of the industry reports, and studies on economic trends.

Leading the way in data analytics and research for employers and associations since 2001

Our Expertise


Since 2001, we’ve been partnering with our clients on assessing work environments, employee surveys, DEI analysis, and customized data and research projects.


Dan is an experienced, clever, creative, and careful analyst who loves diving into data, from the simplest to the most complex.


Laurie is an internationally-recognized leader and coach on analytics, corporate reporting, and human capital measurement.


We’ve written books, articles for publications such as the Harvard Business Review, and numerous white papers and self-assessments to help executives and organizations get started in analytics.



years of leadership in analytics


units of data analyzed


continents where we have clients


corners cut

How does McBassi work?

  • McBassi prioritizes quality over quantity.  We decided to keep our company small to provide the best service possible. All clients have full access to Laurie and Dan.
  • We have a broad range of experience working with different organizations, from tiny nonprofits and schools to trade associations, government agencies, and Fortune 500 companies.
  • We do things the right way and love what we do.  Passion combined with fair play will win the race in the 21st century.  Check out our book Good Company for more details.

What can McBassi do for your business?