Make the most of your data
From surveys to analytics to association research, when you work with McBassi,
EMPLOYERS: Get McBassi’s experts to conduct your surveys and analyze your data and you will receive customized reports that will help improve your diversity, equity, and inclusion (DEI), enhance employee engagement, reduce turnover, and more.
ASSOCIATIONS: To support your members and boost your credibility, get customized research and analytics, including surveys, information gathering, benchmarking, state of the industry reports, and studies on economic trends.
Insightful information and analysis are critical to success in today’s economy. Let McBassi help you discover valuable, actionable insights.
Leading the way in data analytics and research for employers and associations since 2001
Our Expertise
EXPERIENCE
Since 2001, we’ve devoted thousands of hours and days to designing and executing customized data projects with clients of all sizes, across all industries.
ANALYSIS
Dan is an experienced, clever, creative, and careful analyst who loves diving into data, from the simplest to the most complex.
LEADERSHIP
Laurie is an internationally-recognized leader and coach on analytics, corporate reporting, and human capital measurement.
AUTHORSHIP
We’ve written books, articles for publications such as the Harvard Business Review, and numerous white papers and self-assessments to help executives and organizations get started in analytics.
20
years of leadership in analytics
billions
units of data analyzed
5
continents where we have clients
0
corners cut
How does McBassi work?
- McBassi prioritizes quality over quantity. We decided to keep our company small to provide the best service possible. All clients have full access to Laurie and Dan.
- We have a broad range of experience working with different organizations, from tiny nonprofits and schools to trade associations, government agencies, and Fortune 500 companies.
- We do things the right way and love what we do. Passion combined with fair play will win the race in the 21st century. Check out our book Good Company for more details.
