The Analytics Experts
Leading the way since 2001
McBassi helps forward-thinking executives manage their organizations in the “sweet spot” –
by driving better business results through improved employee, customer, and member experiences
Since 2001, we’ve devoted countless hours and days engaged in designing and executing customized analytics and survey projects with clients of all sizes, across all industries.
Dan is an experienced, clever, creative, and careful analyst who loves diving into data, from the simplest to the most complex.
Laurie is an internationally-recognized thought leader and coach on analytics, corporate reporting, and human capital measurement.
We’ve authored two books on analytics and business success, two articles in the Harvard Business Review, and have numerous other articles, white papers, and self-assessments we make freely available to help executives and organizations get started in analytics.