Our People

Leaders in HR analytics

Laurie Bassi

CEO

The CEO of McBassi & Company, Dr. Laurie Bassi is an internationally-renowned HR analytics expert. In 2001, she founded McBassi, a leader in using behavioral economics to improve organizational performance.

About Laurie

Dan McMurrer

Chief Analyst

An HR analytics expert, Dan McMurrer is the Chief Analyst and a co-founder of McBassi & Company. Dan oversees much of McBassi’s day-to-day project management, as well as its on-going research initiatives.

About Dan

Herbert Rubenstein

Chief Strategy Officer

Herbert Rubenstein is the Chief Strategy Officer and Legal Counsel at McBassi & Company, where he is responsible for all aspects of business development, strategic planning, and contracts. He also works with clients as an HR strategy consultant.

About Herb

Tony DeLollis

Chief Technology Officer

Tony DeLollis is a highly experienced systems architect and product leader with over 20 years of computing and business experience. His main responsibilities include ensuring the security of McBassi’s operating processes and practices.

About Tony

Lucy Loewen

Project Manager

Lucy Loewen is a Project Manager at McBassi & Company. In addition to corporate research, outreach, and survey data categorization, she maintains McBassi’s social media presence.

About Lucy

Flash

Intern

While in dog years he’s our oldest employee, Flash is the newest addition to the McBassi & Company team.

About Flash