Our services include research, surveys, benchmarking, and analytics

Looking for objective, world-class external research, surveys, benchmarking, or data analysis to create better understanding of key issues that affect your members or industry?

That’s what we do at McBassi. We’re a people analytics firm. We offer a wide variety of customized research and survey services for associations. As independent external experts, our insights carry significant weight and have multiple benefits and applications.

Benchmarking & Analytics

We’ve conducted many customized analyses for associations, applying methods that include benchmarking, original research, and/or targeted data analysis.

Our approach is always determined by how best to address specific questions for which our clients need clear, concrete answers.

Benchmarking services, for example, allow members to see (anonymously) how they compare with one another. In this area, we have a variety of cost-effective options available that allow you to offer online benchmarking to association members, organizations, or vendors. We can enable benchmarking of key financial, operational, or other non-financial metrics. Alternatively, members can receive employee engagement comparisons with other members through their enrollment in our small-business employee engagement survey.

Industry benchmarking is extremely popular among association members. Read more about the ways associations can use employee engagement benchmarking within their membership.

Other topics we’ve examined include calculating industry footprints and trends, identifying drivers of business growth, and determining what’s causing increased employee turnover. Check out, for example, a series of industry research papers we’ve conducted in recent years on the Professional Employer Organization (PEO) industry.


As people analytics experts, we’ve been conducting “smarter” surveys for almost 20 years. Offering a well-designed and thoughtfully-analyzed survey can be an extraordinarily effective way to create new insights by systematically tapping into the wisdom of your members – or for your members to tap the wisdom of their employees.

We’ve managed survey design, administration, and survey data analysis for a broad range of clients. We do it all – or can do any specific piece as well. Any survey can be administered online or in paper-based format.

Working with McBassi

We provide enthusiastic, flexible, innovative, and collaborative service to all our clients.

Each client has full access to the two McBassi principals, CEO Laurie Bassi, Ph.D., and Chief Analyst Dan McMurrer. We made the decision many years ago to stay small, and we’re proud of what that means for the service we offer to every single client.

We believe in doing things the right way – and we love the work we do. We’d very much welcome the opportunity to learn more about your association and explore ways we might work together.

Click here for a printable PDF version of a flyer on our association services.

Benchmarking Employee Engagement

Using our employee engagement survey for small businesses, we can benchmark employee engagement for members at no cost to the association.

Using Analytics and Financial/Operations Benchmarking in Associations

Associations can also use analytics to grow their membership base and enhance the value they offer members.

McBassi Research on the PEO Industry

McBassi has provided industry research to NAPEO, the National Association of Professional Employer Organizations, since 2013.