Make the most of your data with McBassi
Insightful information and analysis are critical to success in today’s economy. Let McBassi help you make valuable, actionable discoveries.
From employee surveys to analytics to association research, when you work with McBassi, you always work directly with our two principals, Dr. Laurie Bassi and Dan McMurrer.
Leading the way in data analytics and research for employers and associations since 2001.
EMPLOYERS: Get McBassi’s experts to conduct your surveys and analyze your data and you will receive customized reports that will help improve your diversity, equity, and inclusion (DEI), enhance employee engagement, reduce turnover, and more.
ASSOCIATIONS: To support your members and boost your credibility, get customized research and analytics, including surveys, information gathering, benchmarking, state of the industry reports, and studies on economic trends.
What can McBassi do for your business?
Reach out today to discuss your next survey project and how we can help make sense of the data.
Contact McBassiExperienced & Trusted.
Since 2001, we’ve been partnering with our clients on assessing work environments, employee surveys, DEI analysis, and customized data and research projects.
Leadership
Laurie is an internationally-recognized leader and coach on analytics, corporate reporting, and human capital measurement.
Analysis
Dan is an experienced, clever, creative, and careful analyst who loves diving into data, from the simplest to the most complex.
Authorship
We’ve written books, articles for publications such as the Harvard Business Review, and numerous white papers and self-assessments to help executives and organizations get started in analytics.
How We Work
McBassi prioritizes quality over quantity. We decided to keep our company small to provide the best service possible. All clients have full access to Laurie and Dan.
We have a broad range of experience working with different organizations, from tiny nonprofits and schools to trade associations, government agencies, and Fortune 500 companies.
We do things the right way and love what we do. Passion combined with fair play will win the race in the 21st century. Check out our book Good Company for more details.
Why Choose McBassi?
Save Time
Let us do the hard work for you. We have vast experience with analytics, including well-honed methodologies, survey content, quick and efficient online surveys, and reports that are focused on key, actionable insights.
Save Money
We’ve consciously chosen to be a small, lean company with low overhead. This enables us to offer you high-quality service and world-class analytics at a competitive price.
Great Customer Service
We treat all clients – large and small – the same way. We’re respectful, responsive, flexible – and fun. We always try to find a way to say “yes” to requests from our clients.
Analytics for Associations
We offer customized research and survey services specifically for associations. As independent external experts, our insights carry significant weight, enabling you to speak authoritatively on behalf of your members.
A “Smarter” Survey
Our employee surveys have analytics built in. They tap the wisdom of your workforce, focusing on engagement as well as a wide range of other people-related elements that drive your organization’s ability to meet its business goals.
Customized to Your Needs
We offer maximum flexibility – customized analytics services are always designed specifically to meet the unique needs of your organization. We also have a standard survey available for easy deployment if that’s what you’re seeking.
Actionable Insights, Not Data Dumps
We’ve developed easy-to-understand, intuitive visual reports. As part of our standard package, we also provide an executive-level report that speaks the language of the boardroom.
Quick, Fair Pricing
We price all our work fairly. If you’re looking for customized analytics or a large enterprise survey, we can typically get you a quote within 24 hours. We also offer a fixed-fee employee survey for smaller businesses.
Work Directly With Our “A” Team
No need to worry that you’ll be handed off to a junior staff member: all our clients work directly with McBassi principals Laurie Bassi and Dan McMurrer.
